Privacy policy

Last updated: 29 September 2026

At Passion Hub we handle your personal data with care. This privacy policy explains what data we collect, why we collect it, who we share it with, how long we keep it and what rights you have. It applies to everyone who uses www.passion-hub.be, as a visitor or as an advertiser.

1. Who is responsible for your data?

The data controller is:

MAF NV Fortsteenweg 52, 2970 Schilde, Belgium Company number: BE 0436.315.106 Email: [email protected]

2. What data do we collect?

We only collect what we need to run the platform. Which data that is depends on how you use Passion Hub.

As a visitor

• Technical data, such as your IP address, browser, device type and the pages you view
• Search preferences and filters you set, such as location or category
• Your answer to the age check and your cookie preferences

As an advertiser

• Account data: name, email address, phone number and password (stored encrypted)
• For business accounts (agency or erotica business): company name, contact person and VAT number
• Listing data you enter yourself: photos, videos, title, description, location, availability, services, personal characteristics and social media links
• Verification data for independent advertisers: a photo of your passport or ID and a selfie (see section 6)
• Payment data: your purchases, your credit history and your invoices. Full card details never reach us. Stripe handles those.

When you contact us

• Your name, email address, subject and message, through the contact form or by email
• Your phone number and messages if you contact us on WhatsApp

Sensitive data in your listing

What you put in your listing can reveal something about your sex life or sexual orientation. This is a special category of personal data. You decide what you publish, and by putting your listing online you give explicit consent for us to process this data and show it publicly. You can edit, pause or delete your listing at any time.

3. Why do we process your data?

We don't sell your data and we don't use it for personalised advertising.

4. Who do we share your data with?

We only share your data with parties that help us run the platform. They process your data on our behalf, follow our instructions and are bound by a data processing agreement. They may not use your data for their own purposes.

• Our hosting and storage provider within the EU (website, database, photos and videos)
• Stripe: card payments, invoices and VAT calculation
• Neosurf: payments with a prepaid voucher
• Postmark: sending emails
• Google Analytics: visitor statistics, only if you consent
• Cloudflare Turnstile: protecting the contact form against bots
• Flare: tracking down technical errors

We also pass on data to the police or judicial authorities when the law requires us to (see also our terms and conditions).

Keep in mind that your listing is public. Everything you publish in it can be seen by every visitor to the website.

5. Transfers outside the European Union

Stripe, Google, Postmark and Cloudflare are companies based in the United States. If your data ends up outside the EU as a result, this happens under the EU-US Data Privacy Framework or the standard contractual clauses of the European Commission. That way your data stays as well protected as it is within the EU.

6. Identity verification

If you're an independent advertiser, we ask for a photo of your passport or ID and a selfie when you register. Our team checks them by hand to confirm that you're at least 18 and that you are who you say you are.

After that check we delete the documents from our system. We don't keep copies. What we do keep is the fact that your account is verified.

Agencies and erotica businesses provide their company details instead.

7. How long do we keep your data?

• Passport or ID and selfie: until the manual check is done, then we delete them
• Account and listing data: as long as your account exists. If you delete your account, we erase this data, except what we're legally required to keep.
• Invoices and payment data: 10 years, as Belgian accounting law requires
• Messages through the contact form, email or WhatsApp: 2 years
• Statistics in Google Analytics: 14 months

If we need data for an investigation into abuse or for legal proceedings, we may keep it longer, but no longer than necessary.

8. Your rights

You have the right to:

• access your data
• have incorrect data corrected
• have your data deleted
• restrict the processing
• receive your data in a common format (portability)
• object to processing based on legitimate interest
• withdraw your consent at any time, without affecting what we lawfully did before

Send your request to [email protected]. We reply within one month. To protect your data, we may ask you to prove that the request really comes from you.

Not happy with how we handle your data? You can file a complaint with the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, via www.dataprotectionauthority.be.

9. Minors

Passion Hub is only for people aged 18 or over. If we find out that we hold data of a minor, we delete it and close the account.

10. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. For example, we use a secure connection (HTTPS), store passwords encrypted, keep verification documents in restricted storage and give access to a limited number of team members only.

11. Cookies

You can read more about the cookies we use and how to manage them in our cookie policy.

12. Changes

We may update this privacy policy, for example when the platform changes or the law requires it. The date at the top shows when it was last changed. We let registered users know about important changes by email.

13. Contact

Questions about this privacy policy or about how we handle your data? Email us at [email protected].